Last holiday season I was chatting about marketing with one of Newaya’s partners. They said that their best marketing tactic was sending freshly baked cookies to clients. Both existing and potential. I was dubious at first, but I tried the idea with my own flare and it worked.
Last year I sent my favorite trainer drone to many of Newaya’s referral partners as a ‘thank you’ for their business. Because the gift was simple and also unrelated to our primary business, I think the gesture stuck in our partners’ minds. I got a lot of thank you messages and all of those partners are still working with us today.
This year I’m going to send some holiday cookies and see how it works. I’ll let you know.