Cookie Marketing

Last holiday season I was chatting about marketing with one of Newaya’s partners. They said that their best marketing tactic was sending freshly baked cookies to clients. Both existing and potential. I was dubious at first, but I tried the idea with my own flare and it worked.

Last year I sent my favorite trainer drone to many of Newaya’s referral partners as a ‘thank you’ for their business. Because the gift was simple and also unrelated to our primary business, I think the gesture stuck on our partners’ minds. I got a lot of exuberant thank you messages, and all of those partners are still working with us today.

This year I’m going to send some holiday cookies and see how it works. I’ll let you know.

The Brain Keyboard

I’ve been thinking about this a lot lately and wanted to get the general idea written down. It’s very rough.

One of the next major revolutions in technology will be brain machine interfaces. Specifically an interface with instant thought-access to things like spreadsheets and notepads.

Computers made humans much more productive by providing very rapid access to powerful data-storage and manipulation tools. Those are things our brains just aren’t very good at.

But the keyboard, mouse, and screen are the current bottlenecks for accessing a computer’s tools. A bottleneck that exists even for very fast typists and savvy computer users.

What if you could access a spreadsheet and manipulate data at the speed of thought?

My Ultimate Quadcopter Build

I’ve been experimenting with recreational drones for 18 months now.  After a lot of late nights and iterations, I have a quadcopter that I’m very happy with.  It’s going to get amazing backcountry skiing video this season.

2014-09-26 18.42.31


  • 50-60mph forward flight
  • 5-6 mile control range
  • 1-2 mile line-of-sight video range
  • ~15 minute battery flight time


The Frame

I’m using a QAV400 frame from GetFPV, but with a special twist.  I installed longer motor arms from the QAV500 so I can use 10″ propellers (instead of the 8″ props that QAV400 arms are limited to).  Longer props give more power, efficiency, and stability.


The Electronics

Flight Controller - My copter is driven by the fantastic 3DRobotics Pixhawk.

Motors - I’m using T-Motor’s 1100kv.  These have been crazy powerful, and after months of hard flying they’re still running great.  I bought a set of SunnySky 1100kv motors to try when my T-Motors are toast.

ESCs - The Lumenier 30A ESCs from GetFPV have provided plenty of power and I’ve had no issues so far.

Camera Gimbal - GetFPV’s Plug-and-Play Gimbal was expensive, but it’s been completely worth it.  My videos went from very bumpy to very smooth in about 30 seconds of frame adjustment.

Camera - GoPro Hero 3 – I use the GoPro for both FPV (live video output) and for recording.  People used to warn against this, but after months of flying I’ve had no issues.

Live Video Transmitter - ImmersionRC’s 600mW 5.8GHz transmitter, with a 3D printed enclosure from the RCGroups FPV forum.  This gets me about 1km of range with SpiroNet Omni antennas on both receiver and transmitter.  Using a helical antenna on my goggles, I can get 3-4km.

Video Antennas - SpiroNet RHCP (right hand circular polarized) omni antennas

RC receiver - EZUHF’s 8-channel Lite receiver.  Though in the future I’ll use a 4 channel because you can squeeze 8 channels into one with PPM!





How to Start a Startup

The folks behind Y-Combinator (pretty much Sam Altman) are doing a class at Standford.

If you’re interested in starting a company, or even further, in startup culture, I would highly recommend following along with this class.  This is the first time (that I’m aware of) that some of the smartest people in the tech/startup world have put together a class at a university.  The class is at Stanford and every piece of it aside from physically being in the classroom is free on this website.  This world is getting so radical.

We should all shoot for the stars (and miss)

Usually when I have an objective and I work to complete it, the end result is a very different scenario than I pictured as a *complete objective* at the outset. I think this is pretty cool, because we tend to model our objectives on familiar things we see in life, but it would be boring if every person was solving the same life problems in the same way.  That’s a stagnant society.  Of course, many obstacles in the human life are similar between humans, but as we delve into the eccentric qualities of the human character, the “different” outcomes of these objectives become your defining qualities as a person. The species diversity of human beings.

So, do things and be open about the result. Adapt quickly. What keeps most people from achieving their goals is too firm of an idea of what those goals are.

Do what you want to do, and be open to the world’s interpretation of what that looks like.

If you shoot for the stars and miss, you could end up in a new universe. That would be an amazing discovery.

Is the Internet step 1 to unified consciousness?

Obligatory “I haven’t been posting enough” note

For the past few years I’ve been trying to post very final blog entries.  Polished, edited, etc.  That doesn’t seem to work, because I’m not posting much.  Now I’m just going to try to post more often.  So, here goes.


Where we’re going?

In 500 years, if humans are still alive, do you believe they’ll be thinking independently?  I don’t.   I think one of the greatest human inventions will (someday) be a shared consciousness that 1. forces humans to empathize with one another (hopefully making us more compassionate beings), and 2. educates us much quicker on the human knowledge base.  Wow, that sounds like a cool world to live in.


Is the internet version 1.0?

Yeah!  Totally.  At least, it’s version x along the line of whatever we call the progression of recording human knowledge and making it shareable between all living minds with the least friction.

I can’t wait for whatever breakthroughs are coming in our understanding of the human brain.  The more we learn about learning, the faster we’ll be able to consume knowledge and the more ideas we can come up with.  Since each being’s perspective is different, if we each had access to the full body of human knowledge – what kind of advanced, creative ideas would we be generating every day?




Key Takeaways from 1 Year of FPV

First tandem FPV session with Scott Klein!

First tandem FPV session with Scott Klein!

I’ve been flying ‘First Person View’ (FPV) for about 1 year now.  FPV takes place when you control a vehicle remotely by watching a live video feed from a camera on the vehicle.  It’s a fucking blast.

My ‘for science’ (for-fun) goal with FPV is to experiment with long range, but generally I want to fly reliable distances with very compact gear. I don’t want a huge ground station. I want to backpack/ski into the backcountry with a flying robot and some video goggles — the lighter the gear the better.  For geeks looking to get into FPV, these are my key takeaways after using 5.8GHz for FPV over the past year.


1.  5.8GHz VS other frequencies?

There are three popular frequencies for transmitting analog FPV video: 5.8GHz, 2.4GHz, and 1.3GHz (I left out 900MHz because I haven’t seen many people using that today, though it is used).  I’ve only been able to test 5.8GHz, so keep that bias in mind.

I’ve had GREAT and HORRIBLE results with 5.8GHz based on the gear used, but by now I’ve concluded that it IS POSSIBLE to get amazing FPV results with 5.8 — you just need to do it right.


Advantages of 5.8GHz:

  • Very small antenna size — compact and easy to travel with
  • No interference issues with any radio control system (2.4GHz and 433MHz are the popular control frequencies)
  • Great video quality

Disadvantages of 5.8GHz:

  • Poor obstacle penetration — hard to go around trees and buildings
  • Shorter range compared to other frequencies without time invested tweaking (testing channels and antennas)


1.3GHz summary/comparison:

1.3GHz is a great frequency for video because of its robustness.  I have friends that have reported 3+ miles of clear video range using 1.3GHz in crowded areas with lots of radio frequency noise.  I’ve read posts and seen videos of people getting 10-20 mile range in open sky.  Wow!

I tried using 1.3GHz a few months ago and ended up going back to 5.8GHz.  The 1.3GHz video transmitter I tested drowned out my 2.4GHz RC control, and my control range dropped significantly.  I didn’t want to worry about losing control of my copter in the air, so I decided to keep tweaking my 5.8GHz system and then upgrade to 1.3GHz or 2.4GHz after changing my control frequency.  The big downside to 1.3GHz is the size of the antennas.  They’re HUGE!


2.4GHz summary/comparison (what I’ve read):

The infamous Team Black Sheep seems to swear by 2.4GHz for FPV, which is a huge endorsement.  TBS videos are what got me into FPV, so I am always considering switching to 2.4GHz.  2.4GHz has much better object penetration than 5.8, so it’s easier to fly behind trees, buildings, mountains, etc.

The problem with 2.4GHz for video is that most RC Transmitters use 2.4GHz for control.  This means you have to use a different frequency for control if you want to use 2.4GHz for video.  UHF (433MHz) is the most popular long-range control frequency.  It just costs time and money to switch.  2.4GHz antennas are slightly bigger than 5.8GHz, but it’s probably worth that for the instant range gain and obstacle penetration.  However, 2.4GHz is used for a lot of different things in the industrial world (Wifi and wireless home telephones are some examples) so be careful using 2.4GHz for video in populated areas.



I love 5.8GHz purely for its convenience and quality.  I really like maximizing efficiency.  I just bought an antenna that should get me 4-5km of video range with 5.8GHz in open skies.  However, I’ll probably bite the bullet and upgrade to 2.4GHz or 1.3GHz in the future for doing longer-range flights with more obstacles.


2.  What radio gear to use?

My foray into FPV started with this cheap SkyZone transmitter and receiver set from HobbyKing.  I used a 7″ LCD as my FPV monitor and a Boscam HD19 as my flight camera.  The setup was a cheap introduction to FPV, but it was unreliable.  Lots of radio interference made it hard for me to fly from the FPV view alone.

Today I use a FatShark 5.8GHz 250mW video transmitter with a SpiroNet Circular Polarized antenna to send video from my GoPro Hero 3 Black down to a pair of FatShark Dominator goggles with a Team Black Sheep 5.8GHz Dominator Receiver and the same SpiroNet CP antenna.  Wow, lots of technical gear.  I’ve tested this system out with fantastic results.  I get crystal clear video in a 700 meter radius and it only starts getting fuzzy when I get out to 1 kilometer+.  I can even fly behind smaller trees without too much interference.  I’m about to start testing directional antennas to see what kind of improved range I can get without sacrificing convenience.


If you want a very inexpensive introduction to FPV, the cheap stuff will work.  But if you are serious about the hobby it’s worth investing in some nice radios — they’re not much more expensive!



3. LCD Monitor VS FatShark Goggles?

After using an LCD monitor for several months and then switching to Goggles, I feel that goggles are the only way to a *real* FPV experience.  Monitors get bleached out by  sunlight and are not truly immersive.  With goggles I can fly on a bright and sunny day in no shade with ease.  I’ve been using the FatShark Dominators for over 6 months, and I love them dearly.


Get a pair of FatShark goggles and never look back.